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Creating a product sheet is of fundamental importance to be ALIVE online
For your e-commerce or company website Creation of product or service sheets in HTML Creation of product or service sheets in HTML for your Marketplace account: Ebay - Amazon - Monechelle - Eprice - IBS - Facebook - Prestashop Creation and control of product or service sheet € 29 , 00 including VAT
Some Tips
When creating product sheets for the website, the first operation to be carried out is keyword research. Understanding how the user might go looking for a product or service and what is the goal of his or her search. In drafting the texts of the product sheets for eCommerce, it is therefore good not to focus only on the main and generic keywords but also aim at longer keywords, which have a good search volume and which have a good chance of bringing conversions. Create original content. The contents present within an eCommerce must be original and must arouse emotions and involve the user. The product sheets must be full of useful details and contain original texts in order not to incur Google penalties. Product descriptions should not be copied from other sites and divided into short paragraphs, respecting a structure that can then be re-proposed in each individual sheet. The heading tags to be used in the case of a product sheet are h1, containing the name of the product, and h2, with the name of the brand and the secondary keywords, then introduce the characteristics of the product using the bulleted list (bullet point) and an emotional closure that, together with the call to action, pushes the user to purchase. Optimizing elements such as the title tag or meta description is one of the main on-page activities. The title tag should be unique for each page, maximum 70 characters and the keyword should be kept at the beginning. Depending on the type of eCommerce - single-brand or multi-brand - and the role played by the brand in the promotion strategy, however, you can decide to give the title tag a structure such as “Brand | Keyword” or “Keyword | Brand ”as they provide different results. The meta description has no direct influence on ranking because Google does not use description tags to increase PageRank, but it does influence CTR - the high value of which shows that the proposed message is in line with the user's intent - and consequently it is always good to include a call to action, include information that invites you to buy and, in the case of a particularly competitive price, also point to the structured data of the rich snippet. Rich snippets have the function of convincing even before clicking, they are graphic information that enriches the items of the SERP and in the case of eCommerce they can be evaluations through the number of stars, number of reviews and price. Optimization of images and videos. The original content rule is also valid for videos and images that enrich the product sheets for eCommerce. The images are basically divided into professional images, which exclusively portray the object from multiple points of view and with particular attention to detail, and contextual images, or images in which the object is portrayed in its context of use. The image optimization work begins with renaming the file used with the name of the product: having the keywords inside the file name is recognized as a SEO positioning factor; moreover, when inserting the alt text attribute it is good to use both the product name and any secondary keywords. From an SEO perspective, product images can drive organic traffic via Google Image Search and can also be used to improve document relevance and internal linking. Using a video within a product sheet means going to intercept a target of curious or skeptical who are not satisfied with detailed images. Videos can be self-hosted (on your own server or in the cloud) or provided by a third-party hosting provider. To create a product sheet you need experience but above all direct knowledge of the product ...... stoploop