Marketplace
What is why it is convenient to use it
A "marketplace" (in Italian "market") is an internet site / platform dedicated to the purchase and sale of a product or service.
It connects sellers and buyers allowing them to carry out a commercial operation in the best conditions, thus placing themselves in the role of guarantor. It guarantees payment to the seller and delivery to the buyer, also managing the anti-fraud system, thus allowing the establishment of a climate of trust during transactions.
Marketplaces can be defined horizontal when the products and services in question are of different kinds or vertical when they allow the trade of a single type of product.
Depending on the type of subjects that come into play, they are divided into:
- (C2C) Consumer to consumer: purchase and sale transactions take place between individual private entities that interact with each other.
- (B2C) Business to consumer: it is the best known model of electronic commerce, companies expose their services and / or products to the final consumer.
- (B2B) Business to business: it concerns commercial transactions between company and company within markets that can deal with different production segments.
The marketplaces in the world are different, the best known in Italy are eBay and Amazon.
The following are the advantages for selling on these platforms:
1- Strong visibility in a short time: thanks to the excellent indexing of these platforms in search engines, each month their products are accessible to millions of visitors, which is unthinkable for their private e-commerce, which in doing so benefits from greater visibility .
2- Reduced marketing costs: there is no need to incur important marketing costs or technical costs related to IT development, the payment is for performance, or if you do not sell you do not pay any commission to the marketplace, except for a monthly fee
3- Ease of use: the trader is not required to have any IT skills.
It is a flow manager to retrieve the product catalog to submit it to the marketplace.
4- Test new products: you can verify the sale of new products that you are not sure about without facing large financial risks.
5- Explore new markets: you can easily analyze the trend of the various markets present all over the world and understand how and to what extent local consumers are interested in your product.
In conclusion, the marketplace is a valid opportunity to rapidly grow a company's business because it allows you to present your products / services to millions of potentially interested users, reducing their marketing expenses. An excellent increase in turnover at reduced costs!