If you are an entrepreneur or a professional present on social media, you know that it is not easy to have ideas for publishing original posts and quality content.
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Editorial plan
Create an editorial plan for social media
If you are an entrepreneur or a professional present on social media, you know that it is not easy to have ideas for publishing original posts and quality content. Often, content is shared without a precise strategy or worse according to the mood of the day or even on the wave of: "so much so that I don't post anything what could I share?" This is definitely the worst way to approach any form of online and offline communication. To avoid being "stuck and without ideas" it is essential to have an editorial planning plan. Your followers "expect" something from you don't forget. Whoever decides to "start following you" takes the first step in developing a relationship. You will have to make others to grow and strengthen that relationship, which is why it is essential to use an editorial planning plan. Creating an editorial plan, it is a matter of establishing in advance and putting in writing: what are the medium and long-term objectives which contents to write or share when to post the contents Within an editorial plan, information about: type of content to be published must therefore come together ( links or images, core and non-core content related to your business and so on); number of weekly and / or monthly posts to be published; days and times of publication; eventual frequency of sponsorships if you intend to use paid advertising. Keep in mind that the planning of an editorial plan is an activity that precedes the launch of any content marketing strategy (form of marketing which, as the word itself says, places content at the center of the strategy) on social networks and that, in long term, it can also undergo changes depending on the effectiveness obtained from the various types of posts published. The main advantage of using a pre-established editorial plan is, in fact, to make your activity on social media completely measurable, as for each type of post published you can evaluate the number of views, likes, shares and comments, thus measuring the result in relation to the objectives set. The advantages of creating an editorial plan for social media are: Consistency between published posts, a very important aspect both in terms of branding and to retain your audience for the content you post on your social networks; greater care in the creation of content that should not be improvised, but made ad hoc by professionals and adequate with a period in advance; possibility to plan contents related to the calendar (holidays, events and other anniversaries) or to events and conditions important for your business (for example, if you have a shop , the start of sales or, in general, any other event that has a significant value in relation to your sector). Schedule: to start you can publish 3 posts per week, for 4 weeks per month, so we will need 12 posts for the first month. The content of each post could be an article about your business, or a presentation of your work or your products, an illustrative video on the use of your products or services, you could intersperse these contents, for example: (Monday article on your activities, Wednesday product, Friday illustrative video). Creation: At this point you will need to start producing your content. Writing articles, making your own mini videos, today more and more important to win the attention of the social audience, prepare beautiful and captivating images. Once you have at least 12 contents ready you can go. Publishing: with a "good supply of content" you can start your publication ... Monday, Wednesday, Friday and so on. You have to be methodical and stick to the schedule you have given yourself. Attention, the creation phase continues even when the content is being published because, once the first twelve are published, you will need to have the 13th, 14th and so on ready. Analysis: once the content publication has started, you will need to use the analysis tools of your social channel to measure the response of your audience. Understanding which content is most liked and which is not, analyzing the responses and interactions behind each article or video. Only by analyzing the data will you be able to understand whether to continue with the planned editorial plan or if, on the contrary, interventions are necessary. If several people work in your business, you could assign a specific role to each of them, in this way the work will be divided between colleagues and collaborators in compliance with the times and the "specialties" of each. A different plan for each social network. For example, an article, an offer, a mini video, can fit perfectly in the Facebook social network. Images, graphic creations, photos that portray you at work, etc ... are more suitable for Instagram. Keep in mind that social networks are constantly updated so you must always be attentive to change Remember that the constant publication of content consistent with your business increases: your reputation, customer or fan loyalty You could then use part of the contents of your editorial plan to create advertisements on the reference social network. How to integrate your editorial plan with the creation of an advertising campaign on social media: study a strategy with objectives establish a budget consistent with the objectives set establish the target to which to address Let's take as an example a promotional campaign on Facebook. This social network gives you the possibility to choose a very generic but also highly selective target, depending on the content you want to promote. To give a practical example, let's imagine that while you have your editorial plan in place, you notice that most of the feedback comes from people who fall into the age group between 30 and 40. This is already an important fact, because it allows you to "select and segment". Continuing to analyze the data you also discover that, in that "circle" of customers, 60% are women. Excellent, you already have another important data on which to focus for selecting the target on which to leave your advertising campaign. All these steps, made sure they are correct, will guarantee you excellent visibility on the social network in which you intend to increase your visibility. Remember to interact in tune with what the "followers" write in your posts, even if you notice negative comments or resentful and grumpy tones, never give way to controversy. Always remember: Always have fresh and interesting content. Create posts faster and more targeted. Follow a coherent editorial plan. Measure audience satisfaction with content. info@stoploop.it
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