Social Network
What it is and why it is convenient to use it
Social Media represent a digital showcase for your business, they are an important communication channel for your business
For this reason it is very important to study a Social Media Marketing strategy and insert it into your Web marketing strategy.
A Social Media Marketing strategy allows your customers to learn more about your work, communicate directly with you, get support and discussion on various topics concerning your business.
A well-studied Social Media Marketing strategy allows you to strengthen the identity of your Brand, retaining your customers but above all inspiring trust in new ones, who will always build a positive opinion of you. If you want to implement a targeted strategy on social media to improve your online business reputation, generate visits to your e-commerce site and increase the awareness of your brand with a consequent probable increase in sales, ask for our Social Media Marketing service.
What are social media sites?
Social Networks are those sites that are based on human interaction, such as Facebook, Instagram, Twitter, YouTube
Each social media has its own uniqueness and you need to know how to make the most of them
Storytelling in Social Media Marketing
Storytelling means transforming a description into a narrative
In a Social Media Marketing strategy, storytelling plays an important part.
Turn your company's commercial message into a narrative, into something other than the commercial. People effortlessly avoid commercials and commercial breaks.
When we tell a story, we transform the commercial message into emotions that we know and experience every day: love, sympathy, dislike, hate.
Why do Storytelling
The messages you can summarize in Story Telling are strong, effective. Don't limit your communication just because you believe that the billboard and the commercial are the only means to intercept your audience. There are several reasons for choosing storytelling:
Focus on emotions - How many formats are able to leverage emotions? Storytelling succeeds, it can make the difference and allows you to summarize in a product the essential levers to convince your reader.
Become social - The storytelling product (especially when it becomes visual) is transformed into an opportunity for sharing. Maybe even in a viral product capable of spreading with a unique speed.
It's useful content - The difference between a classic commercial and storytelling is usefulness. The first interrupts, the second generates shared emotions. Focusing on digital storytelling means creating useful content, content capable of becoming links to be shared with pleasure.
Storytelling is so effective because it translates the reader's emotions. He reads his choices, his influences, and transforms all this into emotions. And when there is harmony of emotions, the bond becomes difficult to dissolve.
People are looking for quality content. They look for content capable of solving problems and revealing emotions. That's why storytelling becomes central to your promotional activity. Through the story you can communicate strong messages to customers, and make them look for your content.
Content cannot create value if it does not reach the public.